· As result of their Industry success, Toyota withier manufacturing superiority never, until may be 10 years ago, led in any other part of the Vehicle development cycle. They, by virtue of their culture, can improve and enhance any given product, process, design, etc. They (Japanese) have never been known inventing anything new, rather greatly improving it. Example – coming to USA with junkie automobiles and outgrowing the local giants in almost every respect

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